Pinterest Marketing Tips to Improve Your Website Traffic
- Amy Brown
- Oct 27
- 3 min read
If you’ve been meaning to level up your Pinterest marketing this year, there’s no better time than now. Pinterest isn’t just another social platform, it’s a visual search engine that keeps driving traffic long after you’ve hit “publish.” Unlike Instagram posts that fade in a day or two, your Pinterest content can keep circulating for months (or even years), sending steady traffic, leads, and sales back to your website on autopilot.
Whether you’re brand new or ready to refine your strategy, here are five actionable Pinterest marketing tips you can start using today to turn Pinterest into your most reliable traffic generator.
5 Pinterest Marketing Tips You Can Start Now:
Create Branded Pins
Consistency
Strategic Boards
Learn from the Analytics
Use AI
1. Create Branded Pins That People Recognize
The scroll on Pinterest moves fast, which is why brand recognition matters. When your ideal client sees your content, you want them to immediately say, “Oh, that’s one of AmyTime’s pins.”
Use your brand colors, fonts, and imagery consistently across every design. A cohesive look not only builds brand trust but also helps your pins stand out in search results. Canva templates can make this process easy and repeatable.
2. Stay Consistent
Pinterest loves consistency. The algorithm favors creators who show up regularly with fresh pins and updated content. You don’t need to post 10 times a day, but you do need a plan that keeps you showing up consistently.
If you’re not sure how to structure that, my Pinterest Strategy Session includes a custom posting plan based on your goals and audience. You’ll walk away with a clear roadmap of what to pin, when and where.
3. Build Strategic Boards That Reflect Your Offers
Think of your boards like website categories. Each one should connect directly to the services, products, or content you want to be found for.
Use keyword-rich board titles and descriptions to tell Pinterest exactly what your brand is about. This helps your pins appear in more searches and reach your ideal audience faster.
Fun fact: adding keywords to Pinterest Boards has increased impressions for my clients by up to 100%....yes, you read that correctly! Do not skimp out on your Pinterest Board descriptions.
If you’re not sure what boards you need, book a Pinterest Strategy Session to map out a keyword-driven board strategy and learn how to optimize every piece of your Pinterest profile.
4. Learn from the Analytics
Your Pinterest analytics hold the key to what’s actually working and what’s not. Reviewing your analytics monthly lets you identify your top-performing content, the keywords driving the most traffic, and the pin styles your audience loves.
Once you know that, you can double down on what works and grow faster with less guesswork.
💡 Pro tip: Make sure your pin titles and descriptions include your most relevant keywords. You can grab my Free Pinterest Checklist to make sure you’ve using those keywords in all the right places.
5. Use ChatGPT to Spark Ideas
When you’re stuck on what to write on your pins, ChatGPT can help you save so much time. From keyword-rich title ideas to pin descriptions and even help with blog outlines, it’s an easy way to save time while keeping your content SEO-friendly.
Grab my Custom Pinterest ChatGPT Prompt to know exactly what to ask to generate content that aligns with your offers and uses those all important keywords.
Why You Need Pinterest in Your 2025 Marketing Strategy
Pinterest continues to be one of the most sustainable marketing platforms for small businesses and creative brands. Your content doesn’t disappear in a feed, it continues to build.
Every pin you post adds to your long-term visibility, brand awareness, and website traffic.
If you’re tired of chasing engagement on social media, Pinterest is the platform that keeps working while you sleep. Truly.
Ready to turn Pinterest into your most reliable sales channel?
Start with a Pinterest Strategy Session to build your keyword plan, content roadmap, and posting strategy.Or, hand it off completely with Monthly Management, and I’ll take care of it all while you focus on your business.
If you’re brand new to Pinterest, don’t stress. I put together a full overview of the platform explaining how Pinterest works for marketing. You can read it here.
