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How to Make Money on Pinterest as a Blogger

Amy Brown
May 19
3 min read

If you’re a blogger who’s been wondering how to get more eyes on your content and actually make money from it—Pinterest might be your new best friend.

Let’s break down how to use Pinterest for blogging and the real ways you can turn that traffic into income.

Why Bloggers Should Use Pinterest

Pinterest isn’t just for recipes and wedding inspo. It’s a powerful visual search engine that can drive consistent, long-term traffic to your blog or website. Unlike Instagram or TikTok where content quickly disappears, pins live forever (seriously, years!).

If you're a blogger creating content regularly, Pinterest can continue to work for you for years to come to grow your audience.

How Pinterest Helps Promote Your Blog

Using Pinterest to effectively promote your blog is all about strategy. You’re not just posting pretty images—you're using smart keyword strategy, linking directly to your blog posts, and creating helpful, shareable content that your audience wants to engage with.

Here’s an example of what a Pinterest Strategy for Bloggers might look like:

Creating new pin graphics for each new blog post
Linking each pin directly to your blog
Writing keyword-rich pin titles and descriptions
Repinning and refreshing old blog content

If you’re wondering how to use Pinterest to promote your blog, think of it as a visual version of Google that’s made for creatives like you. Each pin is a chance to get found by your dream reader using stunning images but also the exact words your audience is searching for.

Ways to Make Money on Pinterest as a Blogger

Once you’re driving traffic to your blog through Pinterest, here’s how that can translate to income:

1. Ad Revenue

If you have ads on your blog (through networks like Mediavine or Google AdSense), more page views = more ad dollars. Pinterest helps you get those page views consistently over time.

2. Affiliate Marketing

You can use Pinterest to promote blog posts that include affiliate links—like Amazon or LTK. Think: a blog post roundup of your favorite tools, wardrobe staples, or office decor.

For example: If you’re a Home Organizer, a blog post round up with your favorite organizing bins for a certain room could be a gold mine!

If you’re an Interior Designer, a blog post round up with your favorite Amazon home finds under $100 could be your next winner.

If you’re a photographer, could you have a blog post with affiliate links for outfits for family photos? Could be genius!

Pinterest → Your Blog → Affiliate Link → Commission = 💰

3. Digital or Lifestyle Products

If you sell templates, guides, presets, or even physical lifestyle products on your blog, Pinterest can help get them in front of new audiences. A well-branded pin with a clear call-to-action can lead viewers directly to your shop or sales page.