Benefits of Pinterest Marketing for Interior Designers

If you're an interior designer, chances are your work speaks for itself. You're creative, detail-oriented, and your portfolio is full of incredible transformations. But if you're relying solely on Instagram or word-of-mouth to advertise your interior design business, you're missing out on one of the most powerful platforms for marketing for interior designers: Pinterest.

Pinterest isn’t just for recipes and wedding planning. It’s a visual search engine that people turn to when they’re actively planning and ready to hire. And when used strategically, it can become your best-performing marketing channel.

Here’s why every interior designer needs to be on Pinterest—

and why hiring a Pinterest manager might be your next move.

1. Time Is Money—and Pinterest Takes Time

Pinterest is not a “set it and forget it” platform. For your pins to actually drive traffic to your site and get you hired, you need:

• Keyword research

• Fresh pin designs

• SEO-optimized descriptions

• Consistent weekly scheduling

• Ongoing strategy updates

As a busy interior designer, you already have a full plate—projects, client communication, sourcing, installs. If you’re questioning if you really have the time to learn and manage yet another platform? The honest answer is…probably not.

A Pinterest manager takes that weight off your shoulders, so your content works while you work.

2. Pinterest Is a Long-Game Marketing Strategy with SEO Power

Unlike Instagram, where content disappears in 48 hours, Pinterest pins are searchable for months—even years. 

Remember how I said that “time is money”? Pinterest is a great way to get more value from the time you spend marketing your interior design business. 

Pinterest operates like Google, which means:

• The right keywords will show your content to your dream clients

• Every blog post, project, or portfolio page you create becomes evergreen marketing content

• You build traffic compounding over time, not fleeting engagement for a few days

A Pinterest manager ensures your content is fully optimized for search, not just aesthetics, so your Pinterest marketing strategy actually helps you grow your interior design business.

3. You’ll Attract Qualified Leads—Not Just Likes

Pinterest users are planners. They’re on the platform to:

• Save ideas for a future renovation

• Plan a kitchen remodel or living room refresh

• Find a designer who can bring this dream vision to life!

This means the traffic you get from Pinterest is intentional. People are more likely to book a discovery call, join your email list, or inquire about services.

How amazing would it be for your next client to Pin your recent project and that is the exact reason they found you and want to hire you! They know YOU are the only one who can bring those dreams to life.

Hiring a Pinterest manager will help make sure your profile, pins, and Pinterest strategy are built to convert that traffic into paying, dream clients.

4. Repurpose the Beautiful Content You Already Have

You’re already creating content—project photos, blog posts, Instagram Reels, mood boards. Pinterest is the perfect platform to extend the lifespan of that content.

As your Pinterest manager, I can take what you’ve already created and turn it into stunning Pins that continue to drive traffic to your website, grow your email list, and attract dream clients.

No need to create more, just let Pinterest do more with what you already have.

5. Make Your Marketing Efforts Count

You're putting energy into your brand every day. Pinterest allows you to get more return on that effort. With a strong strategy in place, your work can show up again and again in search results for things like:

• “Modern farmhouse kitchen”

• “Neutral living room ideas”

• “Small space interior design”

• “Coastal bedroom inspiration”

But none of that happens by accident. A Pinterest manager helps you show up strategically—and consistently—so your work gets the attention (and conversions) it deserves.

Bottom Line: Interior Designers Belong on Pinterest

If you're an interior designer who wants more visibility, more qualified leads, and a platform that respects the time and energy you’ve put into your work—Pinterest is for you.

And if you want results without burning out or spending hours learning the algorithm? That’s where a Pinterest manager comes in.

Pinterest takes about 4-6 months of consistent pinning for the algorithm to even notice you. 

Get started marketing on Pinterest today by signing up for Pin School, my signature online course that guides you through every step of the way to get your next dream client from Pinterest.

Not into the DIY vibe Get 1:1 Pinterest Marketing Support

I help interior designers like you build powerful Pinterest strategies that work behind the scenes to bring traffic, leads, and clarity without the overwhelm. Find out more here.