3 Things You Need to Get Started on Pinterest

You’ve heard that Pinterest can help you get more website traffic, make more sales, and increase brand awareness…but where do you even begin?

If you’re a small business owner just starting out with marketing on Pinterest, it might feel overwhelming. There are pins, boards, keywords, and strategies…I get it! But before you worry about how to create a Pinterest pin, there are three basic things every business owner needs in place to really succeed on Pinterest.

• A Website Optimized for Conversion

• Branded Pinterest Graphics

• A Keyword Strategy

Let’s break them down.

What You Need to Start Marketing on Pinterest

1. A Website Optimized for Conversion

Pinterest is amazing for driving traffic, but traffic alone doesn’t pay the bills. What matters is turning that traffic into paying customers. 

We are going to work so hard to get you significant website traffic from Pinterest! Your website needs to be working for you.

A conversion-optimized website is simple, clear, and guides visitors toward action. That doesn’t mean you need a fancy, expensive website. It means:

• Your site loads quickly and looks great on mobile.

• Your navigation is intuitive. Visitors know exactly where to go.

• Your call-to-actions are clear. Whether it’s signing up for your newsletter or buying a product, visitors shouldn’t have to guess what to do next.

How to do a Quick Website Audit: 

Ask yourself:

• Can someone find my product or service in 3 clicks or less?

• Do my buttons and links stand out?

• Is my site mobile-friendly?

Even a small business on a tight budget can make these tweaks. And if you want guidance on turning Pinterest traffic into leads and sales, sign up for Pin School today for step-by-step support. 

2. Branded Pinterest Graphics

Once your website is ready, it’s time to create pins that attract your ideal audience. Learning how to create a Pinterest pin is more than just throwing an aesthetic image online, you know what I mean about that “Pinterest perfect aesthetic”. The real key to success on Pinterest is about being visually consistent, clear, and strategic.

How to Create a Strategic Pinterest Pin:

• Consistent branding: Use the same colors, fonts, and style so your pins are instantly recognizable.

• Clear text overlay: Make it obvious what your pin is about. Busy images with tiny text get skipped.

• Strong call-to-action: Tell viewers what to do next - click to read, shop, or learn more.

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You don’t need to be a designer. Tools like Canva make it simple to create professional pins quickly. And if you want design guidance, check out Pin School or schedule a Pinterest Strategy Session today.

3. A Keyword Strategy

Pinterest is a visual search engine. Success on Pinterest is about more than just pretty images, each Pin relies on keywords to be discovered. 

Pinterest keywords literally tell the Pinterest algorithm “hey buddy, if someone is typing in this phrase, please show them my Pins!”

A simple keyword strategy helps your content show up in front of the right people. 

How to Find Keywords for Pinterest:

• Use Pinterest search suggestions to find what your audience is looking for.

• Sprinkle those keywords into your pin titles, descriptions, and board names.

• Focus on a few targeted keywords rather than trying to rank for everything at once.

You don’t need to be an SEO expert to get started. And if you want to learn how to do monthly keyword refreshes, Pinterest trends research, and a plan for what to pin when, Pin School explains it all.

Bring Your Pinterest Marketing Strategy to Life

Pinterest growth doesn’t happen overnight, but with these three essentials in place: a conversion-ready website, branded graphics, and a simple keyword strategy, you’ll be set up for success.

You don’t need to do everything perfectly from the start. Take it one step at a time and build as you go. You got this.

If you’re ready to go deeper, sign up for Pin School. It walks you through every step of setting up your Pinterest marketing strategy the right way. Or, if you want ongoing monthly support and accountability, check out my monthly pinterest marketing packages.